Ethiopia Mobile App Hits I Million Mark



Posted by JUSTOURS

The number of Ethiopian Mobile App users has reached the one million mark. With a robust and integrated digital strategy, Ethiopian has set an innovative approach to simplicity and seamless end-to-end customer experience with its user-friendly mobile App. The multi-award winning airline launched into a digitization journey with localized service, languages and payment options.

Ethiopian Mobile App enables passengers book, pay, check-in, board as well as enjoy flight status notifications all with a single-window system and a mobile-cloud first strategy.

Being a pioneering airline in Africa with the inclusion of Alipay and WeChat payment options, the App also features 38 payment options which cater to global customers.

Ethiopian IMC Director, Miretab Teklay, said, “In line with Ethiopian digitally connected guest strategy, we have made substantial investment in our digital service to elevate our customers experience with Ethiopian. The digital transformation is incredibly encouraging. The app year-on-year revenue alone has risen 1000 percent. Currently, all touch points across the customer journey have gone digital.

“The digital service has helped us create great customer experiences. Our digitally talented technical team is working day and night to leverage emerging technologies including artificial intelligence, IoT, block chain, bio-metrics and make the app a leading digital platform in the world.”

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