ANJET Seminar 2020: Operators Want Separate Ministry of Tourism and Culture to Achieve Desired Growth
- NIHOTOUR DG, Alhaji Nura Kangiwa, urged operators to digitalise their operations
By Justina Okpanku
Tourism stakeholders who gathered in Lagos recently have said Nigeria tourism is lagging behind several tourism-friendly nations, regretting that attention had been shifted from the sector which happened to be “ the greatest employer of labour” in the country. They said a separate ministry of tourism or culture, if established will ensure major policies would be created that would facilitate the growth of the sector. At present, Tourism is a department in the Federal Ministry of Information and Culture.
“For tourism and culture sub-sectors to thrive better in this country, we need a separate ministry of tourism or culture, this will ensure absolute focus on the promotion and marketing of our historical and cultural heritages,” says Dr. Wasiu Babalola, Chairman, Institute of Hospitality, United Kingdom and Nigeria, who was the keynote speaker at the seminar organised by the Association of Nigerian Journalists and Writers of Tourism (ANJET).
Babalola advocated for the creation of sole ministry of tourism or culture to ensure proper preservation of nation’s historical and cultural heritage. He also advised the Federal Government to ensure that all hotels across the country were uniformly classified. For him, an annual calendar of tourism activities for publicity is a must-have.
The ANJET Tourism Seminar 2020 under the theme: ‘“Tourism and Rural Development” with Sub-theme: “Post Covid-19: Recovery strategies for the tourism and hospitality sector in Nigeria” brought various players, top government officials and stakeholders in the tourism sector to discuss challenges and opportunities in the wake of the Covid-19 pandemic which affected travel and tourism around the world.
The Director-General, Nigerian Tourism Development Corporation (NTDC), Mr. Folorunsho Coker, said the industry must adopt new ways of doing tourism business considering the COVID-19 pandemic.
Coker, represented by NTDC Lagos Office Coordinator, Mr. Olurotimi Ayetan, said that tourism business would thrive better by exploring digital technology and other social media platforms to market the sector.
He said that for success in business transactions, efforts should be intensified by showcasing tourists’ attractions digitally to attract visitors. The NTDC boss urged practitioners to intensify efforts at training themselves on the use of innovative technologies to execute businesses.
“Most business outfits need to review their rates or prices to encourage their lost customers and remain in business rather than close out rightly.
Director-General, National Institute for Hospitality and Tourism (NIHOTOUR),
Alhaji Nura Kangiwa, also urged operators to digitalise their operations as many relied on digital connectivity and virtual promotional campaigns to boost tourism recovery.
Kangiwa, represented by Mrs. Chinyere Uche-Ibeabuchi, Lagos Office Coordinator, said there was need to diversify into niche product offerings that catered for the circumstances the pandemic presented.
“Embracing digital technological options such as virtual strategies, online offerings to showcase and market destinations and experiences to stimulate demand and address a wider target audience, will be a crucial component of a future tourism recovery strategy for Nigeria. Some countries are already up scaling the designation of special tourism resorts or lodges as quarantine zones into post-COVID-19 retreat packages,” he said.
Kangiwa said it was essential to initiate strong marketing and promotional campaigns both locally and internationally, adding that promoting flexible services would be another strategic tool to attract potential customers. “Hotels might need to offer flexible prices, cancellation policies, flexible work environment, all these would be beneficial in achieving long term sustainability of the hospitality business industry,” he said.
Director-General, National Council for Arts and Culture (NCAC,
Otunba Segun Runsewe, represented by Mr. Victor Omoniyi also stressed the importance of engaging the digital space in marketing tourism.
Organiser, AKWAABA Africa Travel and Tourism Market, Mr. Ikechi Uko, said stakeholders in the tourism and hospitality industries should encourage collaborations to ensure money flows through the various value chains.
Uko also said stakeholders should ensure that all COVID-19 pandemic safety protocols were adhered to during physical meetings to guide against another spike in the country.
The state Commissioner for Tourism, Arts and Culture, Mrs. Uzamat Akinbile-Yusuf in her speech said its three theatres located in Epe, Igando and Badagry are now in full operation under public-private partnership management.
Akinbile-Yusuf, represented by Adamma Oni, Director of Tourism Promotion in the ministry, said that individuals willing to use the facilities would be obliged to do so as the state was committed to boosting domestic tourism.
The commissioner explained that the theater in Oregon, which was burnt during the recent EndSARS protests was under renovation. She said that her ministry was making several efforts to reposition Lagos tourism and market it to tourists both indigenous and foreign.
“I am glad to inform this gathering that our theatres in different parts of the state are now under public-private partnership and the operation for this has commenced. This, we believe, will enable the ministry focus on other priority areas that will aid the growth and development of tourism in the state.