A Closer Look at Cornerstone Insurance Awareness Campaign

By Justina Okpanku

Some firms will assume people understand the importance of having an insurance cover. Truth is that many don’t understand what an insurance policy  means let alone their benefits. It is perhaps this reason  Cornerstone Insurance Plc. on its own has taken further steps to educate public drivers on the need for genuine motor insurance cover.

As part of their strategy to raise awareness, Cornerstone Insurance Plc has taken campaign to garages in Lagos to sensitise the drivers on the need to acquire third party insurance policy as well as expose its benefits to them.

 ‘’My team and I intend to cover majority of the garages in Lagos State to sensitise motorists on the need for insurance because of its numerous benefits. We want to do this on a monthly or at least quarterly basis; visiting different garages each month – Ojota, Surulere, Ikeja, Ogba and other garages in Lagos,’’ says Pelumi Akindumusire, the Ikeja branch manager of Cornerstone Insurance Plc. Ikeja Lagos in a chat with motoring journalists recently.

Cornerstone Insurance is also planning to engage the tricycle riders popularly called Keke Napep to sell a personal accident policy to the riders only. The insurance company has held meetings with officials of the riders from the local government level at Ogba/Ikeja axis and will be meeting soon with the state officials for final approval.

Akindumusire  expressed  his dissatisfaction about the level of education saying that many  don’t even know the importance of third party insurance policy , but just see it as ‘Police let me pass’ whereas there are many benefits attached to it.  He said out of the 12 million registered vehicles in the Nigeria, only 2.5 million have genuine insurance cover., pointing out that it is not as if those motorists do not possess insurance certificate, but that, the policy they have is fake.  He however  explained that it is why the insurance industry has looked for a way to use the Nigeria Insurance Industry Database (NIID) to address the challenge.

He added that the industry also partners with the men of the Vehicle Inspection Services (VIS) and Federal Road Safety Commission (FRSC) to monitor fake insurance policy holders.

“On the NIID platform, when a motorist inputs his policy number or the vehicle’s registration number on the app, it will bring out the insurance details of the vehicle, this signifies that, the policy is genuine and if it did not appear, it will say record not found implying that the policy is a fake one,” he explained.

In view of this, a team from the Cornerstone Insurance Plc will be going to the motor garages in Lagos to sensitise the drivers on the need for insurance cover with the aim of selling the third party cover to them eventually.

He said various efforts are being made in this regard. ‘’My team and I intend to cover majority of the garages in Lagos state to sensitise the motorists on the need for insurance because of its

’We may extend to cover their third party liability in future but what we are concentrating on now is their personal accident liabilities. For example; if they are riding the tricycle and they have an accident and sustain injury, Cornerstone will pay for the medical expenses, permanent disability and even death on an agreed sum insured with an affordable premium,” he said.

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