2021: Hyundai Rakes 14 Awards


Posted by JUSTOURS


Hyundai Motor has won fourteen awards for design excellence at iF Design Award 2021, marking its seventh consecutive year of honors at the prestigious event. The company won its third Gold award through the ‘E-pit ultra-fast charger’. The company showed its range by winning design awards in categories such as product, communication, user interface, architecture, and professional concept.

Information obtained from Hyundai Motors, Nigeria quoted Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Thomas Schemera,  to have said“This award is considered to be the part in which Hyundai has been fully recognized by global experts in the field of brand communication beyond product design. In the future, we will strengthen our activities to build an innovative brand image through creative and sustainable customer experiences.”


The Gold: E-pit ultra-fast charger

Taking a rare Gold award, the ‘E-pit ultra-fast charger’ greatly improves user experience by solving several problems that are typically found in EV chargers such as bulky cables, complicated operation and service use, unclear charging status, hygiene (especially important during a pandemic) as well as production and maintenance.

Inspired by the pit stops of Formula One racing, Hyundai Design Center designed E-pit to offer fast, easy, convenient and premium services to EV customers. It’s easy to use and provides a simple yet powerful design solution that considers a variety of things from hygiene to maintenance.

“Innovative design comes out when the designer focuses on the user’s experience as the top priority,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. “The E-pit design is the absolute result of our efforts to offer a new charging experience to customers.”

E-pit’s design considers various charging scenarios based on the Hyundai Motor’s human-centered philosophy. For example, its large roof provides a comfortable charging experience regardless of weather conditions. Moreover, the auto-positioning feature, which automatically moves the charging cable, allows diverse charging positions for different vehicles.

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